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Advert featuring woman’s breasts causes 500 accidents in a DAY among Moscow’s distracted male drivers - before being impounded by police

Campaign was intended to show off the visibility of mobile ad hoardings
But as trucks trundled around the capital they left trail of carnage
Stunt backfired when Moscow police impounded all the risque trucks
By Damien Gayle for MailOnline

Published: 10:59 EST, 15 October 2014 | Updated: 12:40 EST, 15 October 2014

An advertising campaign showing a woman's breasts has been blamed for more than 500 traffic accidents in one day.

The massive adverts placed on the side of 30 trucks driving around Moscow showed a woman's breasts cupped in her hands with the slogan 'They Attract' across her nipples.

As the trucks trundled around the streets of the Russian capital, they left a trail of carnage as male drivers became so distracted they ploughed straight into each other.

A total of 517 accidents were reported.

The stunt, by an advertising agency specialising in mobile adverts, backfired after police sent out patrols to round up all the vehicles and impound them until the risque images could be removed.

Motorist Ildar Yuriev, 35, said: 'I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by.

'Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket.'

I was hit by the car behind who said he had been distracted by the truck

Furious drivers across Moscow have reportedly bombarded the agency with compensation claims.

A spokesman for the Sarafan Advertising Agency, which organised the promotion said: 'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.

'We wanted to draw attention to this new format with this campaign' he explained.

And he added: 'In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.'

thats not a mods scorpion chair.

this is.

noddy wrote:thats not a mods scorpion chair.

this is.

Want.

ZHlDpRAFqk4

Weren't we supposed to build "tomorrow"? Now we're building "today", too?

YMix wrote:Weren't we supposed to build "tomorrow"? Now we're building "today", too?

The end result of just-in-time management practices.

[Due to maintenance, the waterfall in the outer garden is not flowing today. Thank you for your understanding.]

Nonc Hilaire wrote:UDXUDehUgIQ

Attractive with a good sense of humour.

[Where's hoosiernorm?]

Impressive! Very coordinated!

She's very attractive. Overdid it with the tats, though. One shouldn't mess with perfection.

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olEbwhWDYwM

Azrael wrote:

Nonc Hilaire wrote:UDXUDehUgIQ

Attractive with a good sense of humour.

[Where's hoosiernorm?]

Impressive! Very coordinated!

Yeah the eye to boob coordination is incredible.

My kind of political CM:

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[Taiwan]

Nonc Hilaire wrote:UDXUDehUgIQ

Attractive with a good sense of humour.

[Where's hoosiernorm?]

So Much WIN!

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Heracleum Persicum wrote:

2055353_pic_970x641.jpg

Well, at least the Reds have moved on from under the bed.

YMix wrote:

Heracleum Persicum wrote:

2055353_pic_970x641.jpg

Well, at least the Reds have moved on from under the bed.

WDqayC1sR7g

Nice.

However, what Southern Europe thinks of Northern Europe looks more like this:

YMix wrote:Nice.

However, what Southern Europe thinks of Northern Europe looks more like this:

Brilliant!

Typhoon wrote:WDqayC1sR7g

Outstanding!

Obviously Euro-centric. Would also play well as Northern US vs. Southern US, East-West, Urban-Rural, Right-Left, etc.

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